Monday, October 29, 2012

Your Goal in Social Media




What is your goal in posting thoughts, links, and photos on Facebook and other social networks?

If you're posting things as an individual, you may seek to connect with old classmates, co-workers, and family members. You want to keep them up to date on your life and thoughts. You want to stay informed about their adventures and ideas. You like to share what you think may interest them (movies, books, music, events).

If you're a business, you hopefully want to share your expertise, give people advice related to your field, provide timely information about your industry, and connect with potential customers in a warm and human manner. People prefer to do business with companies they know, like, and trust.

Some people like to express their political, philosophical, or spiritual ideas and beliefs in social media. If they post material that is confrontational, inflammatory, or provocative, it's often because they hope to persuade, influence, or convince those who have an opposing view.

Big mistake.

You should feel free to express yourself as boldly as you wish. But you should get rid of your hope to convert anyone to your point of view, especially if you are a bit strident, combative, or aggressive.

What commonly happens is you get attacked, mocked, or abused. People may use filthy language against you. They may try to hurt your feelings, make you look bad, or twist your words around, jump to unwarranted conclusions, and make invalid assumptions.

I've seen people act shocked when this happens. They wanted a friendly debate, but there are some topics that are very difficult to discuss and explore without arousing strong reactions, hostility, and infantile outbursts.

You must learn how to express your beliefs and opinions firmly and confidently, without caring about how anybody responds to them. If you get agreement, it must not delight you. If you get disagreement, it must not discourage you. You have to maintain a strong indifference to how others react to you.

Above all, you must renounce the vain, egotistic desire to change anybody. Nobody changes their core values or ideologies due to a Facebook wall post, a political cartoon, or a link to a source that they don't consider credible due to its bias against their ideology.

People change their faith, philosophy, or political orientation very slowly. Often this change is due to reading a lot of books, coming under the influence of a charismatic mentor, being betrayed by a trusted leader, or experiencing a personal tragedy.

Post whatever you want to post. But keep your expectations realistic and humble. Be satisfied with giving good advice, linking to good information, cheering up your friends, staying in touch with family, sharing your photos and ideas, and encouraging others.


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Saturday, October 27, 2012

Steven Streight ArtsPartners ad



ArtsPartners "All About the Arts" ad of Steven Streight: "The Arts articulate our spiritual  visions."

I helped with marketing this campaign which is being run during October 2012 in association with the National  Arts and Humanities month and the grand opening of the Peoria Riverfront Museum.


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Saturday, October 20, 2012

Web technology discussion with Jack Pearl


Jack Pearl, founder of the Pearl Companies business empire, and Steven Streight, at the Pearl Fall Fest, held at the Autohaus of Peoria, one of several luxury car dealerships owned by Mr. Pearl.

I am pleased that Jack Pearl listened to me describe an innovative web technology idea.


Monday, October 15, 2012

Robert Killion ad for ArtsPartners of Central Illinois


Here's another photo that I contributed for the ArtsPartners
of Central Illinois "All About the Arts" campaign
in association with the grand opening of the
Peoria Riverfront Museum.

Robert Killion is Curator -
Collections and Technology
at Peoria Historical Society,
at which I am a Trustee and their
blog and social media manager.

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Wednesday, October 10, 2012

Testimonial from business friend Bill Ordaz


We are exploring options and alternatives to establish a new CILF website.

Steven Streight, a media consultant, is shown here helping us with this project. Steven is demonstrating a talent here that few professionals and consultants truly have ... the skill of LISTENING and seeking to understand the customer's expectations!!!

Image above: Tom Biederbeck, CILF Board Member. — with Steven Edward Streight at Thirty-Thirty Coffee Co.

-- Bill Ordaz, president, CILF - Central Illinois Landmarks Foundation
(May 5, 2012)
 

Monday, October 8, 2012

How To Avoid Bad Job Training Program Scams



A Facebook friend asked if anyone had an opinion on ICC's truck driver training program. 

It's important to know if a training program is worth spending money on. You don't want to waste your money. You also don't want to receive inferior training that will be tough to unlearn.

My reply: Call some trucking companies around town and ask THEM what they think of it.

That's what matters. If they think ICC trains truck drivers well, they'll praise it. If they have been disappointed with drivers who got trained at ICC, and had to fire them, they may tell you so.

Or ask the firms, "What training programs or schools do your best truck drivers tend to come from?

You can substitute "nursing", "environmental science", "law", "marketing", "plumbing", or whatever field you're interested in. Call the firms that hire people in that field and ask where the best employees tend to come from...and where the worst employees tend to come from.

Asking people paid for a training what they thought of it is not the best way to discover its merits or defects. If they paid for it, they will probably say good things about it, if only to save face. Other times, they will complain because they got ripped off.

But the firms who hire people tend to have strong opinions about various training programs. They've hired people from these programs and when new hires from a particular program are consistently poor or mediocre, they may form a negative opinion of how those new hires were trained.

Before you sign up and pay for a training program, try contacting the various firms who hire people with that training. Ask the human resources or management people what training they'd recommend. They need highly skilled, competent people. They would not send you to a shabby program. 

If a lot of firms are in agreement about a particular training program being excellent, or terrible, then it's probably true.



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