Monday, August 31, 2015

How To Write High Traffic Business Blog Posts

How do you write effective blog posts for a business? 

What kinds of content are going to connect with customers? 

What types of topics are most popular?

What do customers want to read about on a business blog?

First, you have to understand the intended audience for your business, their needs, problems, and interests. 

Next, you have to deeply understand the business and what appeals to customers. 

Then, you have to be aware of hot news items that relate to the company's products and the problems they solve.

I will now list the 10 most popular blog posts (according to Google) on my client's Davis Dental Diary.

Then I'll explain the marketing strategy behind them and why these are getting such high traffic.

You can apply the same principles to your own business blog.

Top 10 Blog Posts of Davis Dental Diary

(1) Same Day Dentures and Other Dubious Dental Services

(2) Cecil the Lion -- A Peoria Dentist Responds

(3) How To Evaluate a Dentist

(4) Kavo DIAGNOdent Cavity Detector

(5) Contact Us

(6) Brush Your Teeth and Get More Dates VIDEO

(7) Teeth Whitening -- Some Basic Facts

(8) Our Dental Services

(9) Why I Became a Dentist

(10) Basic Facts About Fluoride


Marketing Strategy Behind the Top 10 Blog Posts

(1) "Same Day Dentures and Other Dubious Dental Services" addresses the issue of "fast food" type corporate dental chains, without mentioning any of them by name.

This type of competition has launched massive amounts of TV commercials and online ads, thus must be confronted aggressively. In many cases, these quota driven enterprises are treating patients like cash cows and not delivering good work.

(2) "Cecil the Lion -- a Peoria Dentist Responds" ties in with my #1 SEO tactic: tie in with something that is already viral, a trending news topic in your field.

(3) "How To Evaluate a Dentist" is sharing expertise. People are always looking for good, inside advice on how to select a product or a provider of services. "How To" offers a promise and a benefit to patients.

(4) "Kavo DIAGNOdent Cavity Detector" appeals to the geeks, those who like to know about high tech gadgets. This dentist uses the slogan, "Pain free, affordable, high tech dentistry" so it's relevant to his niche.

(5) "Contact Us" is a bit unexpected to be ranking so high. What this indicates to me is that patients arriving at this blog are highly motivated to take the next step and initiate contact with his office, to set up an appointment.

(6) "Brush Your Teeth and Get More Dates VIDEO" is a funny but realistic cartoon video. It teaches good dental hygiene, while also providing a powerful motivation to keep your teeth in good shape. Again, here's a compelling appeal to a desired result that patients are seeking.

(7) "Teeth Whitening -- Some Basic Facts" ties in with a tremendously popular issue. Teeth whitening is something that is already a viral, trending topic, so people who proceed logically want to learn about it before they take any action with a home kit or a dentist visit.

(8) "Our Dental Services" appeals to patients who want to know what can be done by the dentist. The services themselves are hot keywords, so this post is good for SEO.

(9) "Why I Became a Dentist" is based on the fact that people prefer to do business with providers they know, like, and trust. By explaining his decision to become a dentist, potential patients get to know, like, and hopefully trust this dentist. Plus, people are nosy and like to pry into the minds of others, if only out of simple curiosity.

(10) "Basic Facts About Fluoride" ties in with an issue that is already viral, another trending topic. Fluoride has been in the news a lot recently, with anti-fluoride health-minded individuals questioning the safety of the amounts of fluoride in drinking water and toothpaste (look at the warnings on your tube of fluoride toothpaste.)

While there are many other social media marketing principles I could discuss, these are enough to get you going in the right direction.

Remember: tie in with topics that are already viral, share expertise, and write posts that humanize, personalize, and make your company more known, liked, and trusted.

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Monday, August 24, 2015

Photography is Subjective and Will Not Submit to Any Rules

Who decides what good photography is?

Nobody. Each of us has our own tastes. Experts can tell us some basic principles and aesthetic values, but it still comes down to personal preferences.

Here's a funny comment thread I saw on the Urban Street Photography group page on Facebook.


Juliet Rake:

Without pointing to any images in particular, I have a general comment to make.

I'm not sure if it's the abomination of HDR, or other light altering software programs, but many of the images I'm seeing lately on this site have an unearthly quality...metal looking flesh on hands; odd, shadowless landscapes; over sharpened edges.....

I, being an old lady with taste formed in the heyday of film based street photography, frankly dislike these images....they do not illuminate, they distort and obscure I said two cents.

Gina Brake [admin]:

You are entitled to your two cents, but we welcome all street photography related photos here, and while you may not personally like whichever picture(s) you're commenting on, the person who made them liked them enough that they wanted to share it with us in this group.

That should always be kept in mind when not providing constructive criticism.

Steven Edward Streight:

I dislike most HDR photos, but if people like to do that, it's fine with me. We all have our own tastes and preferences.

I also prefer close up photos and faces, rather than distant and backs. But I would never try to act like my preferences are something others must submit to! :-)

Alfredo Louro:

I respond more to photographs that show people interacting with each other and with their environment.

Often, a photo that captures my attention is one that tells a story. I don't think any of this needs special effects.

There are the classic images by Cartier-Bresson, or Dorothea Lange, to name but two, long before Photoshop or HDR.

My impression is that when an image is too heavily processed, the processing technique becomes the subject of the photo, and it is a subject that has little interest for me.

So I agree. The human interest should be front and center. The technique should be almost invisible.

Steven Edward Streight:

To borrow a quote from "Stewart Saves His Family" film, we're shoulding all over ourselves.

Nobody is the God of Photography who dictates the Eternal Laws of Correct Image Making.

Many incredible photos have no emotion, don't tell any kind of story, and are all about the processing. What really matters if you like a photo or not. If you don't like an image, you don't have to look at it.

It's really that simple!


P.S. I prefer destructive criticism of my work.

"Constructive criticism" is for wimps, it means trying really hard not to be confrontational. It's what you have to give to narcissists and crybabies.

I don't learn much from praise or "constructive criticism." I do try to be nice and soft and sweet to others, but for myself, you can be as harsh and ornery as you want.

I had this exact discussion with the Blucheck art group today, quite a coincidence!

Wednesday, August 19, 2015

Ashley Madison secret adultery site hacked

Congratulations to the Impact Team hackers. You have successfully breached the inner workings of the sleazy  website Ashley Madison-- and now the participants are being made public.

The site was a scam anyway, loaded with thousands of fake "hot" woman profiles, to lure the philandering dogs and sleazy husbands.

The website proclaims:


Ashley Madison is the world's leading married dating service for discreet encounters.

Trusted Security Award.

SSL Secure Site.

As seen on: Hannity, Howard Stern, TIME, BusinessWeek, Sports Illustrated, Maxim, USA Today,


Click on image below for LARGER view.

I'm opposed to revealing phone numbers and credit card data, but the idea of attacking an immoral website is something that I find quite interesting. 

Impact Team has declared that they hate secret adultery and have every intent to wipe Ashley Madison off the face of the earth. It looks like they're accomplishing their goal. Those who rush to defend Ashley Madison make themselves look bad. It's a real circus right now.

I'm amused by the scandal revolving around the hacking of the Ashley Madison site. This is a website where married people could have an affair by hooking up with people. Gay, straight, and every type of sexual persuasion was accommodated.

What's really cool is that government and military people are involved in this sleazy site and will now be exposed. In the military, adultery is a serious criminal offense. The late night comics are set with joke material for the rest of the year.

Which pastors, priests, Congressmen, CEOs, teachers, police and other authority figures will be revealed as unfaithful in the coming days? 

I can't wait to find out the names of our "beloved leader" scumbags involved in this cheaters site. This is going to be very exciting. Clandestine affairs of "family values" politicians are going to be the butt of many jokes, excuse the pun!

If you have an "open marriage" and your spouse has agreed to extra-marital affairs, that's fine with me. But if you're sneaking around in the shadows, concealing your betrayal, your karma is about to ripen.


Researchers are still poring over the unusually large dump, but already they say it includes user names, first and last names, and hashed passwords for 33 million accounts, partial credit card data, street names, and phone numbers for huge numbers of users, records documenting 9.6 million transactions, and 36 million e-mail addresses. 

While much of the data is sure to correspond to anonymous burner accounts, it's a likely bet many of them belong to real people who visited the site for clandestine encounters. For what it's worth, more than 15,000 of the e-mail addresses are hosted by US government and military servers using the .gov and .mil top-level domains.

The leak also includes PayPal accounts used by Ashley Madison executives, Windows domain credentials for employees, and a large number of proprietary internal documents. Also found: huge numbers of internal documents, memos, org charts, contracts, sales techniques, and more.

"The biggest indicators to legitimacy comes from these internal documents, much containing sensitive internal data relating to the server infrastructure, org charts, and more," TrustedSec researcher Dave Kennedy wrote in a blog post. "This is much more problematic as it's not just a database dump, this is a full scale compromise of the entire companies [sic] infrastructure including Windows domain and more."


-- Ars Technica "Ashley Madison Hack is Not Only Real, It's Worse Than We Thought"

Gawker states that Josh Duggar apparently had an Ashley Madison account:


Someone using a credit card belonging to a Joshua J. Duggar, with a billing address that matches the home in Fayetteville, Arkansas owned by his grandmother Mary—a home that was consistently shown on their now-cancelled TV show, and in which Anna Duggar gave birth to her first child—paid a total of $986.76 for two different monthly Ashley Madison subscriptions from February of 2013 until May of 2015.


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Monday, August 10, 2015

10 Facebook Hacks to Improve Your Social Media Experience

Here are 10 Facebook hacks I discovered on my own, that can greatly improve your experience.

(1) Hold the Shift key down and then Enter to create paragraph breaks in a comment. It's so much better than a dense block of hard to read text.

(2) When you type in someone's name in a comment, and the full name becomes a link, you can backspace out the middle and last name, so only the first name appears, but remains a link.

(3) When I post an update, often an organization's name, and sometimes a person's name, will not automatically become a link. Post it anyway, then Edit the update, and delete the name and retype it.

Then it will become a link, for some reason.

(4) Remember you can Edit a comment. Do this rather than post a second comment, correcting a typo or whatever.

Go to your comment, on the level of your name, and all the way to the upper right corner. A pencil will appear, with tool tip "Edit or Delete". Click on Edit and fix the typo.

(5) When you type in a person's or organization's name in a post, and it didn't turn into a link, you can also just Edit the post and position the cursor next to the last letter of the name and that will make the name a link.

(6) You don't see posts from people when you fail to interact with their posts. Instead of complaining about that, start clicking Like, Share, and Comment on their posts.

That will tell Facebook that you care about what they're posting and Facebook will oblige you by putting more of their posts in your Newsfeed.

(7) Check your Groups category in left sidebar frequently. People can add you to their groups without your permission and if you don't pay attention, you may have some weird, irrelevant groups listed in your left sidebar, which may make you look bad.

(8) NEVER persist in just Sharing posts from others, or those fluffy inspirational quotes all the time. If you rarely express your own thoughts, people will start to not care about your Facebook updates.

(9) Political posts, attacks against Hillary Clinton or Donald Trump or Obama or Bernie or Elizabeth or Jeb Bush, or mockery of Republican or Democrat party -- ???

They really don't accomplish anything at all.

What they do is alienate people who like you but disagree with you politically. They don't change anybody's mind or educate anybody.

People do their own political research and come to their own conclusions. A Facebook post is not going to convert anybody to anything.

You're preaching to the choir or angering the ideologically intolerant.

(10) NEVER send Friend Requests to interesting people with shared interests -- unless you first send them a private FB message telling them why you want to connect, what you have in common.

Facebook explicitly commands us to send Friend Requests ONLY to people you really know in real life.

So start the knowing with a private message -- or click Like or Share on some of their posts, or post some comments.

THEN the stranger with shared interests will be more likely to accept your Friend Request, rather than reporting you to Facebook, who will then suspend your ability to send Friend Requests to anybody for a while.
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Wednesday, August 5, 2015

Principles of Street Photography

"Final Call"

© 2015 Steven Edward Streight

Here's my advice to someone on Street Photography of the World who said she was new to street photography and wanted some tips.

Principles of Street Photography

(1) Faces are more interesting than backs.

(2) Up close is more interesting than long range.

(3) People are more interesting than most things.

(4) The timing of the photographic moment is more important than a perfectly framed shot. Sometimes random, from the hip photos capture something you had not even noticed as you were walking.

(5) Try to frame each photo perfectly, while keeping rule #4 in mind.

(6) Most people won't care or even notice that you're taking their photo. With cell phone cameras and selfies clicking all the time, street photographers are no big deal.

(7) Often people will see you taking photographs, and will holler at you, "Take a photo of me!" I always ask, jokingly, "Why? Are you a celebrity?" If they say, yes, I will not take their photo.

(8) A person doing something is more interesting than a group of people just walking or standing around.

(9) A photo says that the object is important in some way. Thus a street photograph of a random person conveys the idea that this random person is on the same visual level as a queen.

(10) Celebrate the random person. Honor the average Joe. Dignify the plain Jane. Focus on the downtrodden. Elevate the typical individual to star status. Average people are infinitely superior to celebrities and elites.

(11) Even though legally speaking, any person in public can be photographed at any time, use discretion. Sometimes asking permission is the polite thing to do. Other times, it's not expedient and could ruin a photo opp.

(12) Whenever possible, hand a business card to the person you photograph, tell them to friend you on Facebook where they'll see their photo.

(13) If you ask a person if you can take their photo, and they say no, say okay, and don't ask why or try to coax the person. They may have valid personal reasons and they don't owe you any explanation. Respect their wishes.

(14) You enforce democracy by taking photos of what's going on around you. You also increase the visual sensitivity and perceptual acuity of those who view your photographs, defining for them what is "photo worthy" by your selections of what to take photos of.

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Tuesday, July 21, 2015

Get a Dog, Get a Life

ASPCA poster at PAWS. "Get a dog, get a life."

The wonderful joy of a dog companion, member of the family, treated like the prince of the property, your loyal ally and protector!

When you realize in your heart how much you sincerely LOVE your dog, it is kind of scary.

You realize that this creature with the intelligence of a 2 year old human child has captured your innermost being with an extreme positive attachment.

He seems to be an actual part of you, not a separate being.

He is your son in every sense of the word, aside from how he was born.

You have adopted him, chosen him, and learned how to be nice to him, patient, soft, gentle, and always encouraging him, praising him, talking to him like a human pal.

You sing songs to him, use repeated phrases at specific times, making his world reassured and regular.

You do your utmost to give him a paradise on earth, making his life full of happiness and positive expectations.

Every day is a good day for your dog as long as you're there, with your dog, and cheerfully greeting him upon returning from an absence. He shows his contentment and fondness, just in the way he looks at you or the way he smiles as he takes a nap on your pillow.

Inter-species companionship, mutual love and kindness, a strong emotional bonding, delight in each other's company -- are an amazing gift to both pet and parent-owner.

Training your dog. Protecting him from unleashed dogs. Giving him medical care and a good diet. Buying him toys and jackets and hoodies.

Going off on wild adventures and explorations. From forests to bright city lights. To rivers and fountains and parks.

Taking your little guy along with you, as an equal partner, inside various homes, stores, offices, festivals, visits with neighbors who also have a dog or cat.

Putting him on a parked motorcycle for a photo opp.

Providing varied sensory stimulation by transporting him to new locales and including him on every household activity, whenever possible.

Teaching your dog words, commands, maneuvers, games.

Talking intimately as he looks at you with attempted understanding.

Being surprised at all the words he recognizes and responds to: go for a walk, go see mommy, go see daddy, doggie doctor, bone, dog toy, go night night on the big bed, poo poo pee pee outside, water, doggie treat, yes, no, go home, get on the sidewalk, cars, icky, good boy, whoo whoo whoo (for a remarkable achievement), okay, sorry, go bye bye in the car, go to the bridge (Schmoeger Park), names of other dogs in the neighborhood.

Bonding with a good dog, whose personality meshes with your own in surprising ways, is one of the greatest satisfactions in life.

If you have the opportunity to comfortably accommodate, pay the bills for, and lovingly care for a dog, please go to PAWS and rescue one today.

Buddy Streight the Minpin, we love you with all our hearts,

Mommy and Daddy

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Thursday, July 16, 2015

Troll Check List

How can you spot, destroy, and delete an internet troll?

Reddit CEO says trolls are winning and taking over debate forums and social platforms.

 No. That's not true.

Trolls can be defined, identified, monitored, and dealt with via blogocombat, banning, and blocking.

What are the characteristics and behaviors that brand someone an internet troll, a griefer, a trouble-maker?

I compiled the following facts to guide your understanding of trollish activity.

 Troll Check List 

 * rarely links to substantiating resources

 * copies and pastes lengthy chunks of articles he found online, scholarly text you're pretty certain he didn't write himself (since it's free of hysteria and cuss words)

 * anonymous or near-anonymous, has obviously fake name, no photo of face for avatar, or no updates on his own profile, so he clearly joined a social platform just to annoy and disrupt conversations

 * gets angry quickly and betrays his paranoia when he misinterprets even your smiley faces as "condescending" and treating him "like a child."

 * launches into personal attacks like that's what they were leading up to

 * is quick to start calling anybody who disagrees with him an "idiot" or "moron" or "watch too much Faux News" or "read too much Huffington Post"

 * uses filthy language

* quick to put you into some ideological group, then attack that group, e.g., "you church people are all the same" or "you atheists never make sense" or "I bet you voted for Bush" or "here comes another libtard."

 * often sexist or racist

* has a teenage immaturity, very sensitive, extremely brutal in unreasonable retaliations, a delicate ego based on pampering, resulting in severely limited logic skills and self-absorbed grandiosity

 * will argue as hatefully against a woman or child as against a male or a peer, thus: has no personal standards of what is socially appropriate

 * thinks he's the only one with all the right answers, similar to a garden variety cult leader or brainwashed group member

* may even tell you his IQ number or list his college degrees, or jobs supposedly held, or make similar insecure, pompously funny assertions of being smarter than everybody else, especially you

 * rushes to conclusions that he can then get angry about

* won't chill out because he's putting on a show for his Red Bulled buddies

 * likes to twist what you say, as though you have bad intentions, or puts words in your mouth, making absurd allegations of what you imply or what you "must also believe"

 * frequently blames everything on the Jews or Muslims or Republicans or Democrats or capitalism or socialism

 * makes wild accusations like they've had too much lucid dreaming, bath salts, and fake pot

 * relentlessly keeps hammering away at an argument, even after you've stopped responding and have moved on

 * will, if you annoy the troll enough, turning the tables on him, eventually get exasperated, and instead of saying something like "well, let's just agree to disagree" says "you're all a bunch of retards. I'm done with this conversation." -- thus you de-fanged the troll and caused him to kick himself out of the online discussion, when his whole point was to be sadistic and hurt people's feelings and mock their opinions.

Tuesday, June 23, 2015

How To Spot an NSA Troll

Leaked NSA documents verify that there are government trolls among us. 

Luckily for citizens, bloated bureaucracies tend to be loaded with inept fools, so these trolls are easy to spot and discourage with blogocombat techniques I have perfected. 

Just being aware of their methods can help you greatly.

Here are 17 of the typical tactics of government trolls:

(1) Attacks your opinion by calling it "conspiracy theory."

(2) Tells you to put your tin foil hat away.

(3) Viciously combats your remarks and will not relent. They often post comments like "You're just stupid" or "F*** off."

(4) Uses filthy language, wild accusations, and personal abuse to intimidate and silence people.

(5) Uses bullying and deceit to discredit, disrupt, delay, deter, dissuade, deny, disinform, and deflect the facts.

(6) Has a bogus looking profile with few updates on it.

(7) Makes outrageous claims, for example -- that an airstrike killed a terrorist, but if the person was blown to smithereens by a missile, how can you prove it?

(8) Maniacally defends all government actions and policies.

(9) Claims that only mainstream media is credible.

(10) Constantly complains that social media is too harsh, opinionated, free, unvetted, biased, sexist, or irresponsible to be taken seriously.

(11) Calls any blogger who questions official policy or intentions "paranoid" or "fear mongering."

(12) Pretends to know you personally and has lots of intimate details to reveal.

(13) Deliberately misinterprets what you said, tries to put words in your mouth that you did not say or imply.

(14) Demands that you provide links to "reputable sources" and when you do, they disparage the source and mock you for referencing them.

(15) Misrepresents your intentions and claims that you have some "political agenda" or an "ax to grind."

(16) Claims you "watch too much Faux News" or "pay too much attention to liberal media" or "are anti science" or "have been brainwashed by secularism" when they can't win a debate with facts.

(17) Quick to play the "who are you to judge?" or "everybody makes mistakes" card when you dare to exercise scrutiny or critique.

Thursday, June 18, 2015

Normal People Are Not Charming or Charismatic

"Normal people are not charismatic," I heard a forensic psychiatrist say yesterday. He was referring to how the escaped convicts exploited the prison tailor lady who helped them escape.

Prisoners are constantly studying the guards and penitentiary employees with microscopic precision, looking for loopholes in their tough exteriors, to find a leverage point.

Decent, good-hearted folks don't try to overpower others with a dazzling personality. They use persuasion, logic, and facts.

Normal people don't use charm to get their way.

This tactic is the province of psychopaths.

You know -- dating site posers, serial killers, predators, abusive pastors, politicians.

There are some genuinely super nice people with magnetic personalities you just love being around. But they tend to be quiet, reserved, gentle, not boastful or overly-animated.

If you catch yourself thinking, "I really like this person who is talking right now (or who I am with right now)" -- you probably better put your thinking cap back on and stiffen your defenses.

Con artists, psychics, salesmen, and presidummy candidates are extremely clever at reading you, spotting your vulnerabilities, and manipulating your emotions.

I Googled "forensic psychiatry charismatic people" and found some substantiation. The topic was online dating, bullies at school, etc.


I’d also be suspicious of anyone who seems charming or charismatic. Before being alone with the person, ask to meet a family member or friend.

The first time you catch someone in a lie, see a frightening temper flare, or feel pressured to do something you think is wrong, end the relationship.

Neither criminal nor civil law provides tools for protecting anyone from psychopaths until after a felony has been committed.

The police, prosecutors, and criminal courts are made up of mostly hard-working and dedicated people trying to do the right thing, but they have no duty to protect people from future harm.


In other words, you're pretty much on your own on this one.

They say that once you've been abused, exploited, or harmed by someone "charming," you'll be a lot more alert and sensitive to the ploys and schemes of these sociopathic freaks.

Stay safe. Be skeptical.

Don't give anyone "the benefit of the doubt."

Give everyone scrutiny and trust your gut feelings.

Monday, June 15, 2015

Hardcore Bloggers Don't Quit Due to Haters

Christianity Today has an article "Why Bloggers Are Calling It Quits", about how "Even some of the Internet's most popular writers have decided to step away from the pressures and haters of the web."

That sentence jolted me when I read it. I've always advocated hard core, tough-minded, troll-resistant, audience empowering, passionate blogging.

Listen to me, and listen good.

Blogs = the first time in human history that the average person could have a voice on same playing field as big corporations, governments, and religious institutions.

Blogs are democracy in motion, baby -- and sometimes the waters are not smooth sailing.

But it's easy to make a hater look ignorant and immature, expose their true intentions, and turn the entire social community against him.

It's easy to intimidate a troll and make them so confused and angry, they declare in exasperation, "I'm done with this thread!!!" I love to see flamers exit a discussion thread with the lurkers and admin laughing at them.

Quit because of haters? That is so uneducated. Just moderate comments, delete abusive remarks, block trolls, and keep riling up the opposition.

Keep it civil and rational, but let it be as hot as it wants to be.

Online debate is good exercise in logic and a nice workout for the brain. Bloggers who quit due to trolls, griefers, or just too much contrary opinion to deal with -- they seem weak and childish to me.

However, I do sympathize with these ex-bloggers who want to go back to the actual world, you know, the original arena of natural reality. Nowadays, "outdoors" just means where you have to go for a quick cigarette or to let the dog do his business.

Andrew Sullivan says he wants to go back to reading books, maybe write a book.

I ask them all -- why did you abandon all those things when you started blogging?

I blog, read books, write books, keep paper journals, do gardening, take hikes, engage in contemplation outside. Why can't you do all this and still blog?

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Friday, June 12, 2015

Stop Saying Kill the Competition

"Kill" the Competition? Is homicide the best mindset for business rivalry?

My friend Shel Israel is writing a new book. He and Robert Scoble's book "Naked Conversations" was going to be titled "Blog or Die," but I got them to abandon that title. 

Now Shel  is asking for input on the title of his new book. This brings up some issues about how a company thinks about the competition.

Tentative title = "Lethal Generosity--Why Customer Kindness Kills Your Competitors."


"Lethal Generosity" at first glance seems to be saying "Generosity is Fatal, So Avoid It."

Business, at its ethical best, is not violent or warlike.

"Slay", "kill", "crush", "destroy" are all old fashioned business terms that sound too harsh and nasty nowadays. I don't think it's productive to think in terms of hostility and "murder" toward competitors.

You don't declare war on the competition. You declare war on the customer need, problem, or "pain".

Your company is not out to "kill" the competition, but to "kill" the problem so the customer is victorious and happy.

I'd prefer a less violent, more positive title like "Strategic Generosity -- How Pampering Customers Makes You Top of Mind Choice."


Do you see competitors as "enemies" that need to be "killed" or "destroyed"? 

I myself prefer to see companies attack the customer's problem and declare victory over that.

Saturday, June 6, 2015

Vaspers SEO and Advanced Technology Show 2015

I have revived my Vaspers SEO and Advanced Technology Show on BlogTalkRadio.

Here's a list of links to, and descriptions of, the currently available episodes.

"Company Slogans and Website Taglines"

Slogans should be creative, short, simple, and memorable.

It should make a legitimate claim your competitors cannot make, and imply or specify a desired benefit for customers.

Learn how to compose a corporate slogan for general marketing and online use, that will effectively differentiate your business from the competition and get more customers. A critique of slogans used by famous brands and local Peoria, IL businesses.

"Basic Introduction to SEO and Tips for Success"

Google-compliant search engine optimization (SEO) can give your website a huge competitive advantage.

But what exactly is SEO?

What specific aspects of my website does it fix for me? How does SEO help me rank higher and higher in search results for my top keywords? How can I accomodate structured data markup for semantic search, clickless search, voice search, mobile computing, and other new search realities and customer behaviors? How can I evaluate an SEO provider?

What is "black hat SEO"? Why are even big companies like Caterpillar Inc. making multiple errors in SEO? How can SEO increase online sales and phone calls to our office?

These and many other questions will be answered, quickly and completely, so you'll know what SEO is and how it drives more qualified customer traffic to your website.

SPECIAL: A recitation of my list of 52 SEO Audit items, with brief explanations.

"Biggest Mistakes Small Businesses Make"

"Biggest Mistakes Small Businesses Make" -- my latest Vaspers SEO and Advanced Technology Show podcast episode on BlogTalkRadio. (26:20) I explain 10 or 12 things that are killing small businesses, cancers that are eating them from the inside out.

Text Summary:

(1) Not receptive to critique about what's making them fail.

(2) Not paying attention to market leaders, successful competitors and innovative colleagues.

(3) Not adequately assessing customer needs, complaints, problems, desires.

(4) Overspending on TV commercials.

(5) No competitive differentiation with compelling slogan.

(6) Impersonal, aloof, cold, generic.

(7) We-oriented website, instead of customer-centric.

(8) Poor customer service.

(9) Hiring family members -- and retaining them due to blood ties, not performance.

(10) Fantasy profits based on sloppy bookkeeping.

(11) Under-investing and improperly using social media marketing.

(12) Horrible SEO values resulting in poor showing in search results.

"Street Photography and Website Images"

How engaging in street photography can help you take more effective photos for websites and social media marketing. 

By boldly going forth to photodocument your environment, or special places and events, you gain experience with your camera and develop an eye for interesting angles, perspectives, timing, and composition of images.

Learn how to bring a street photography aesthetic to the creation of pictures for use on your website.

"SEO and Social Media as Last Ditch Marketing"

How some companies wait until things are really bad before seeking SEO and social media marketing services. Thus, we consultants must be savvy about turnaround specialists and what they say causes small businesses to fail.

By knowing the raw realities of troubled businesses, you can design your SEO and social media marketing programs to support solutions that go deep into the heart of the problem.

Here are techniques for guiding clients from the brink of doom, back to profitability and increased brand loyalty.

"20 Common Mistakes in Website Design"

All these years since the web was developed by Tim Berners-Lee...and the same mistakes keep being made. Learn how to avoid ruining your website. Discover the most prevalent web design errors and how to correct them.

"Secrets of Web Content Development"

Tips on creating content for your website and social media platforms.

That's right. I said creating. Not "finding". Not "scraping". Not "copying and pasting".

It''s not rocket science, but many businesses seem clueless about how to generate content and why you need text, video, audio, and image content.

"Worst Mistake You Can Make in Web Design"

The "We-oriented" website is probably the most horrible type of corporate website.

Company-centric websites are full of news, events, and fluff, but fail to explain how any of it benefits the customer. Often there is no guidance on selecting the best product for a specific customer situation.

You've seen websites that were so busy strutting around, bragging about their company that you couldn't figure out which of their products was best suited to your situation.

You've see websites that were cold, aloof, dismal, with no photos of people smiling as they used a product to solve a problem, enhance a lifestyle, or satisfy a need.

Here's why you should not focus on your company or even your products, but on customer needs.

Make your website more prductive in achieving business goals. Communicate how your products solve customer problems -- and how your company is differentiated from competitors.

SHOW NOTE: A web designer calls in to my show and adds some great remarks about incorporating a blog into the website, using Facebook, obtaining web content, and related issues.

"Internet Trolls and How To Defeat Them"

Learn about various types of internet trolls and how they disrupt conversations.

Discover some very effective ways to smash them and make them have a nervous breakdown and voluntarily leave the debate thread.

"Ken Zurski on Radio Technology and Steamboat Disasters"

Ken Zurski is Operations Manager, Traffic One Traffic Center, JMP Radio Group (Peoria, IL).

Ken and I will discuss the evolving role of technology in metropolitan traffic reporting and radio broadcasting. He recently got some new equipment and his command center looks pretty cool.

Ken is the author of The Wreck of the Columbia, a book about the Titanic disaster event of the Peoria and Pekin IL area, when, in 1918, the steamboat Columbia sank in the Illinois river. (UPDATE: He has a newer book out now, called "Peoria Stories.")

The technology of the old steamboats and why so many of them caught fire and sank is make a fascinating and tragic topic.

"How To Use Social Media for Competitive Superiority"

Learn how to leverage the core values of social media: caring and sharing.

People join social networks to socialize, not to be bombarded with sales hype and press releases.

Let genuine altruism be your focus in social media, and you'll gain a strong competitive advantage.

This customer-centric strategy requires you to share your expertise, post links to authoritative information, and provide how to tips that demonstrate your professional insight.

Most companies don't know this secret to social media success. They see social networks as just another category of platforms to broadcast a one-way message to passive audiences.

Interact, be a warm and interesting person, and your social media marketing will positiion your company as the top of mind choice.

"Interview with Matthew David on HTML5"

Interview with Matthew David, author of "HTML5: Designing Rich Internet Applications" book.

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Wednesday, June 3, 2015

Unproductive Websites are a Waste of Money

You spent from $5,000 to $50,000 on a website. A simple marketing site or a complex, data base driven, multi-functional ecommerce site. Did you get ripped off?

If your website is not generating sales revenue, what good is it? Is just a floating digital billboard?

Website productivity is something that can be tracked via Google Analytics conversion goal reports. 

You set up the categories of actions you want website visitors to take, then see how many are engaged in the desired behaviors: 

* calling the office 

* setting up an appointment 

* ordering a product 

* submitting a contact form 

* signing up for a newsletter

* watching a tutorial or product demo video

* sending you an email

* completing a transaction

* downloading a PDF form

* voting in an online poll

or whatever you want people to do at your website.

There are SEO and web usability techniques to compel customers to take the actions you desire them to take. Then you can assess the results over a period of time, and plan ways to enhance the website to perform more effectively.

Why let a bad investment sit there, rotting away on the internet?

Implement some genuine, deep-insight SEO and watch your website be the hero you originally hoped it would be.

For more information, contact me at:

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