Thursday, January 22, 2015

Goodwill Big Foot message and SEO content diversity



And our Employee of the Month, a Mr. John Yeti, is eager to serve you. To his family for dinner.

Love this image. I bought 3 really great books at Goodwill Industries of Central Illinois on Pioneer Parkway today.

But what is going on in this image posted on Facebook recently?

This is a corporate message using a cartoon of a fabled creature, Big Foot, to grab attention.

This is also a nuanced motivational poster. It's communicating:

"We Goodwill employees are tough. We have the endurance and stamina of a Big Foot or Sasquatch. We can trudge through blizzards and ice tsunamis to get to work. That's how customer-centric we are."

This is a good example also of an SEO factor called Content Diversity.

You gain SEO advantages, for driving more qualified customer traffic to your website, when you provide continuous content updates in varied formats and purposes.

Don't focus entirely on sales hype, grinding out relentless offers, discounts, event invitations, we-oriented fluff, or generic persuasive communications. Joke. Divulge eccentricities. Discuss interesting aspects of corporate history. 

Share your expertise. Speak to typical customer problems, questions, and interests.

Use creative ways to get a message, like "All Locations Are Open," to your target audience and fans.

If you're in the Peoria, IL area, I'm your local internet marketing adviser and SEO services resource. Can I help you today?

CONTACT

Wednesday, January 21, 2015

Pink Freud sorry music polska



Pink Freud, as play on Pink Floyd and Sigmund Freud, is a good band name for SEO purposes. 

A memorable, witty, funny, fun to say name. Then the music itself is fairly innovative and ultra modern, sort of an electronic cosmic jazz ensemble. Add cool art work for the releases, and you've got a nice product for those who need sounds to go through their ears. 

Pink Freud "sorry music polska". Space jazz deconstructions. 

PINK FREUD "Rozmowy Z Kapokiem" -- track from "sorry music polska" LP.



Jazz Archives says:


QUOTE

Pink Freud’s music combines the inexhaustible energy of the music of the 1960s and 1970s with contemporary influences sought wherever possible, from grunge to hip hop.

Formalized, rich compositions and modern sound generated by electronic instruments leave the musicians enough room for spontaneity, individualism and the wild and crazy improvisations so typical of jazz.

A narrative structure to compositions and a wide array of electronic instruments are distinctive features of Pink Freud’s music.

The musical sense of humour and detachment from the sounds produced are the features by which the band’s style can be recognized.

Pink Freud have become famous for their totally new and sometimes completely crazy interpretations of well-known musical motifs, like Nirvana’s Come As You Are [included in the album presented here – for all you rock fans out there: believe me, this track alone is worth the listen!] and Gershwin’s My Man’s Gone Now.

:::by Warsaw Voice:::

END QUOTE



Tuesday, January 20, 2015

Streight SEO to provide SEO and social marketing for Amazon



I will be providing SEO and content marketing expertise to Amazon corporate, specifically in the area of recruiting, via my colleague Job Abraria who will be moving to Seattle soon to work in the Amazon offices.

We had a great time at Bogie's restaurant. I explained how Amazon can attract quality talent for their job openings, by using Mobile, Video, and Social. We identified what most recruiters are doing wrong and what needs job seekers have in their search for a good position.

By implementing SEO, user-centric content, leading edge technologies, and effective social platforms, any business can skyrocket past all competitors, most of whom talk the talk, but fail miserably at the walk.

With simple but hardcore strategies, focusing on the meat, the real heart of the situation, in a unique and clever manner, you can easily gain competitive advantage and achieve branding dominance.

Job is a recruiting specialist and creative marketing strategist. I would toss out an idea he never thought of before, then he would immediately describe how to implement it and expand it. He didn't require any passionate explanations. He instantly would get it and take it to the next level. What a team we are already!

Combining my expertise with his for Amazon is going to be an exciting and fun adventure.

If you're a Peoria, IL area business, or a global corporation, Google-compliant SEO is what I can provide for good ROI. If you want documented results from your website and internet marketing, contact me.

Email me today at:

steven.streight@gmail.com




Pin It

Sunday, January 18, 2015

Streight SEO at Public Relations Association event



I'm spreading my SEO expertise all across the Peoria, IL area, transferring my carefully researched, Google-compliant, ROI oriented information to you.

I will be speaking on SEO at a local business event.

Public Relations Association Round Table Meeting on January 21, 2015 11:30 AM to 1:00 PM, at

Barrack's Cater Inn
1124 W. Pioneer Parkway
Peoria, IL


Speakers will be:

Steven Streight, Streight SEO on "Driving Traffic to Websites with SEO"

Steve Tarter, Peoria Journal Star on "Your Job Matters"

Kim Stewart, Volt Staffing on "Career Planning - How Do I Get My Next Great Job?"

Jeff Griffin, President, Peoria Area Chamber of Commerce "Leading a New 103 Year Old Organization"


For more information, CONTACT me at:




Friday, January 16, 2015

My Favorite Downton Abbey Quotes



Downton Abbey has so many literary gems in the dialogues. Here are some of the best Downton Abbey quotes, but there are splendidly more where these came from.

Sympathy butters no parsnips.

Violet:The monarchy has thrived on magic and mystery, strip them away and people may think the royal family is just like us.
Isobel: Would that be so wrong?
Violet: Well, only if they want to stay in Buckingham Palace.

Carson: The business of life is the acquisition of memories. In the end that's all there is.

Violet: There is nothing simpler than avoiding people you don't like. Avoiding one's friends, that is the real test.

Violet: I wonder your halo doesn't grow heavy. It must be like wearing a tiara around the clock.

Robert: They do say there's a wild man inside all of us.
Violet: If only he would stay inside.

Isobel: You take everything as a compliment.
Violet: I advise you to do the same. It saves many an awkward moment.

Isobel: Fear not, I've never traveled with a maid. You can share my knowledge of the jungle.
Violet: Can't you even offer help without sounding like a trumpeter on the peak of the moral high ground?

Ethan: Would you care to try one of these? I think they're quite nice.
Carson: Have you lost your mind?
Ethan: Why? What have I done?
Carson: You're a footman, not a traveling salesman. Please keep your opinions on the catering to yourself.

Daisy: You've still kept me here with a dishonest representation.
Mrs. Patmore: Oh dear, have you swallowed a dictionary?

Molesley: I thought I'd make some coffee, would you like a cup?
Baxter: No thank you.
Molesley: It's just a cup of coffee, you won't have to surrender any of your independence.

Mr. Carson: But what does it matter anyway? We shout and scream and wail and cry, but in the end we must all die.
Mrs. Hughes: Well. That’s cheered me up. I’ll get on with my work.

Mr. Carson: Alfred has embarrassed the family. He forced Mr. Matthew to appear downstairs improperly dressed.
Miss O'Brien: Oh! You make it sound quite exciting.

Daisy: Don't you believe in spirits then?
Mrs. Hughes: Well, I don't believe they play board games.

Carson: Miss O'Brien, we are about to hire a footman, and I have no time to be training hobbledeehoys.

Pin It

Thursday, January 15, 2015

The Dilbert Principle by Scott Adams REVIEW


How "The Dilbert Principle" Rips the Lid Off Corporate Managerial Scams


If you think I'm a sometimes harsh critic of domination systems and power structures -- you must not read Dilbert much.

Scott Adams, creator of the Dilbert cartoon, which is pro-worker and anti-management, has an abundance of smart, sharp remarks about the trainwreck that is modern American managerial practice.

After all the great teachings of Deming and Drucker, management just acts dopey, tyrannical, and clueless most of the time. Very few exceptions.

"The boss wants to see you in his office. Now." remains the #1 most dreaded phrase in cubicle land.

Employees never expect praise or a fantastic new assignment. They always fear being in trouble. Because managers don't typically encourage or empower anybody. They basically instill anxiety and subservience.

And they don't treat customers any better than they treat staff. Which is why so many businesses fail.

Adams has a new book out, about how he failed his way to success. But I found this, his earlier book of cartoons and his business insights, a First Edition, at a thrift store yesterday.

One way a company engages in self-harm is by having what used to be called "sick days" fold into the slag pile of vacation days, under the heading Personal Paid Time Off.

Since there are no more days allotted specifically for staying home and getting over your flu, employees are accidentally encouraged to come to work sick as hell. They don't want to use up a vacation day.

This book is loaded with cartoons, interspersed with bright commentary and revealing anecdotes. You'll laugh. You'll cry. You'll grimace. You'll shriek with hilarity and Eureka! insight bursts.

If you weren't cynical or at least skeptical about post-industrial management scams, you will be after only a few pages. Then you keep reading and relishing the dirt, the grime, the stupendous pit of slime that reigns in far too many corporate structures.


The Dilbert Principle covers such things as:


* Humiliation as a management technique
* Selling bad products to stupid people
* Mission Statements as idiotic fluff that says nothing
* Vision Statements as grandiose empty sentiments
* Performance Review torture tactics
* Office furniture semiotics
* Power hunger fools rise to the top
* 13 Lies of Management
* Casual Day freak shows
* Dress Code symbolism
* "Like a Boss" bullying
* Stifling creativity
* Ensuring mediocrity
* Punishing over-achievers
* Fake customer-focus
* Enforcing low self-esteem

You'll be nodding your head in agreement, page after naughty page, as you concur with the employee  insubordination and office indignation expressed in memorable phrases.

Wednesday, January 14, 2015

Nosebook olfactory social media programmers needed



Looking for investors and programmers (C++, C#, Objective-C, PHP, Javascript, HTML5, CSS, Schema.org, Python, Ruby, etc. -- and strong experience in the new "Digital Olfaction and Gustation" programming language, obviously) for my new social media platform Nosebook.

Nosebook engages a new digitized sensory experience that can tell you a lot more than mere words or pictures.

One whiff -- and you get the entire story. Scent updates, aroma shares, smelly hash tags, odor ads -- fragrancing your way to friendship, the new old fashioned way.




Many organizations are excited about Nosebook and other forms of aroma, scent, and fragrance transmission via smell-sensor web browsers. No more need for incense, aromatherapy oils, or room deodorizers. Just go to the internet for the exact stink you seek.

Not good at putting your thoughts or feelings into words? 

Use smell signification systems to communicate more authentically.