This is Windows 7 commercial from Microsoft, called "Epic Share", is one of my favorite TV commercials of all time.
Why?
(1) It's short, yet packs a lot of information and product benefit into a tiny amount of time.
(2) I love and make techno music.
(3) It shows a family together having fun in the home.
(4) It tells a compact, concise story that communicates value to people.
(5) It shows how easy it is to perform a desired function (videotaping a dad dancing silly to a techno song, transferring the video to a PC, and watching on social media, in a private share (selected friends, not total public) mode, it just seconds after dad's performance).
(6) It promotes safe use of social media.
(7) It doesn't rely on sex or violence to sell a product.
I searched YouTube for this specific TV commercial. First I searched "Microsoft Windows 7 Commercial" but I got page after page of fan videos and parody videos that were home-made and not official Microsoft commercials.
When I searched YouTube for just "Microsoft Windows 7", I saw a lot of tech pundit videos and various tutorials. Not what I wanted.
So I decided to search YouTube with "Microsoft channel" as the key phrase, then found and went to the official Microsoft channel. There, at the top of the list. was the commercial for which I was looking.
I'm so happy to see Microsoft providing embed code so fans of Microsoft, or fans of this particular commercial, can post it on their own blogs, thus giving Microsoft free promotion.
Why is embed code vital for making videos go viral, making them become super popular, and getting your message, art, or expertise to a wider audience? Because you can promote your video yourself to a certain extent, but you amplify and magnify the promotion by tapping into passionate fans, when you make video embed code available.
I am a big advocate of this practice of enabling fans to embed TV commercials -- and I cannot understand why any corporation would not put their TV commercial videos both on their own website and on YouTube.
See my article "Making TV Commercials Go Viral via Embed Code".
Thanks to anonymous comment posters for tracking down the music of the 2nd song used in this video, as follows:
"The Born" was created by Falcon for Honor Roll Music and licensed to Microsoft for use in the Microsoft Epic Share commercial.
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2 comments:
What is the tech no music used in this called?
Thanks
Song is called "The Born" by underground producers Falcon. It was licensed to Microsoft by Honor Roll Music.
soundcloud.com/honorroll/falcon-the-born
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