Saturday, July 11, 2009

Trent Reznor explains free mp3 music marketing

Trent Reznor "So You Want to Make Money on the Web?" article on CNET News.


Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters.


TechDirt joins the conversation on this topic here:

I have posted my own remarks on how bands have to post tons of videos and mp3s online, or they really don't exist. "MP3 Music Marketing and SoundClick" on Live Music Peoria, is one of my posts on this subject.

Gigs in live venues are extremely important for your own perfecting process, but of very little value for promoting your band.

We all need to get on stage and entertain real physically present people.

But if you neglect the global audience that's going to MySpace Music,, Free Music Archive, Ubu Web, GarageBand, Pandora, and other music sharing sites, you should consider getting internet and digital technology savvy, or finding someone who is.

Videos and free mp3s are what music fans want. Only after you wow them in this easy to consume format, will they contemplate buying any CDs or show tickets from you. FREE music now = PASSIONATE fan base = PAID product sales in future.

There's too much music.

How can potential fans find music they want to collect, if all you have is a dumpy website and lots of blabbering about your influences and dives you've played in? Bah!

Step it up playa!

Pump out that video and free mp3 mess you KNOW you're capable of producing.

1 comment:

Scott James said...

I have to take issue with your point on live performance. There is no substitute for actually connecting with people in the real world. When your campaign is firing on all cylinders your shows should lead people to acquire your recorded music and your recorded music should help lead people to your shows. This feeds into a cycle where, if done right, the total is greater than the sum of it's parts. Take away live appearances and you take away more then half of the results.