Saturday, October 31, 2009

My OpenSalon post on Content NOT Being King

Contrary to popular myth, Content is NOT "King." Completely dependent on other factors, Content is actually...a Slave.

Many times, not only is Content not King, but Content poses as a Drag Queen -- something prancing around, dancing as corporations pull its strings, pretending to be something it's not.

Content cannot be King. Dethroned, or better, usurped by Connectivity, Presentation, and Interactivity, Content is low man on the totem pole.

Often, people search for pure Content, like movies, music, news and opinions. But even then, if the content is poorly organized, badly displayed, hard to navigate, or non-interactive, it will be ignored.

Many times, when someone is consuming content they enjoy or find valuable, their first impulse is to interact with it. They want to post a comment, a question, a praise or a complaint. Some may want to enrich the content, add their own view, amplify or criticize it.

Content, to be effective and valuable, is entirely reliant upon other factors. Content is extremely important, but is not the ultimate, universally dominant entity.

To call Content a "king" is to revert to old fashioned imperialistic, phallocentric, male-dominated hierarchy. Even worse, "Content is King" is a meaningless mantra that people chant, without being able to explain it.


"Content is NOT King, But Slave" at my new OpenSalon blog.

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