Tuesday, May 14, 2013

SEO Resources



Here's a list of information on search engine optimization (SEO). 

Online Resources

Google Webmaster Tools

Google SEO Starter Guide [PDF]

Google Webmaster Central blog

Google's Inside Search blog

Matt Cutts (Distinguished Engineer at Google, in charge of web spam) blog

Search Engine Land

Search Engine Journal

Search Engine Roundtable

SEOMoz blog

Brad Geddes / Certified Knowledge blog

Traffick: the Business of Search blog

Webmaster Radio FM [podcasts]

SEO Book blog

Google Blogoscoped

Search Engine Watch

State of Search

SEO Chat [forums]

Local SEO Guide

Stone Temple blog



Recommended SEO Books


The Art of SEO – by Stephen Spencer, et al


Search Engine Optimization Secrets – by Danny Dover


Marketing in the Age of Google – by Vanessa Fox


Get to the Top on Google – by David Viney


Landing Page Optimization – by Tim Ash



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Sunday, May 12, 2013

Google Search Results Without URLs?



This has to be one of the worst developments I've ever seen regarding search engines. 

If Google actually makes this change of removing the URLs of listings, you won't be able to spot a malicious, spammy, or poor quality domain, and you'll waste a lot of time visiting websites that repulse you, but somehow got a high SERP ranking.

Many people, and especially web savvy professionals, look at the URL (web address, starting with http://www. ) to decide if a webpage or website is worth visiting.

Let's hope this test is abandoned and never implemented. Otherwise, the Age of Blind Web Navigation is upon us.

Wednesday, May 8, 2013

SEO and Social Media Presentation


Learn how SEO and social media can work together to achieve your business goals. Find out the secrets of Google-compliant search engine optimization. Discover how to leverage the core values of social media: sharing and caring -- to gain a strong competitive advantage.

If you're a beginner with little understanding of computers and online marketing -- or you're the head of IT at your company -- you'll learn all the basics and new things you've never heard before.

Watch me do a quick SEO (search engine optimization) diagnosis on the websites of large, prestigious companies, showing you the SEO errors they need to fix, and how to fix them.

Take back to your company a wide array of practical, down to earth tactics that can boost your search engine rankings, drive qualified traffic to your website, and interact on social media to establish your industry leadership and become top of mind choice.

No droning on and on in vague generalities.

Easy to understand explanations, step by step tips, and specific examples.

Co-presented with Randy McDaniels, President, McDaniels Interactive (Pekin, IL).

Mark your calendars now. 

Peoria Public Library, North Branch. 

Wednesday, May 15, 2013 from 6 PM to 7:30 PM. 

Thursday, May 2, 2013

SEO Joke


An SEO expert walks into a bar, nightclub, tavern, saloon, dive, speakeasy, pub, lounge, honky tonk, roadhouse and orders a beer, brew, lager, ale, stout, cold one, drink, alcohol, liquor, liquid refreshment, intoxicating beverage and notices, spots, sees, looks at, identifies, recognizes, gazes at, surveys, pays attention to, picks up on his radar, stares at, observes a really beautiful woman, lady, gal, chick, female, girl, dame, lass, broad, widow, sweet young thing, opposite sex, floozy, temptress, sister, bimbo, ma'am, flirt, skirt, blonde, vixen, vamp, diva, princess, matron, hot mama, fox, babe.

That was a joke, quip, gag, laugh riot, wisecrack, tomfoolery, jeer, chuckle generator, humorous saying, funny remark, josh, kidding around, tease, jape, spoof, jest, spree, silliness, gambol, verbal frolic, goofy statement, LOL.


Wednesday, May 1, 2013

Unreadable Website Text: Light Gray on White Backgrounds



Do NOT use light gray text on a white background, even though almost every web designer is doing this.

It is horrible, this trend of faint text that is almost impossible to read. If you want people to be able to read your text, make it solid black, or at least a dark color on a light background. Light colors on light backgrounds are unreadable. They make you look like an amateur.

http://www.advmediaproductions.com/blog/grey-text-and-a-white-background-what-happened-to-readability-of-type/

What are they teaching in the web design schools and seminars these days?

What on earth is the point of making your text so "subdued" or "subtle" that it appears to be erased, vanishing, illegible? 

http://www.goodexperience.com/tib/archives/2005/05/things_that_nee.html

I know one excuse. Some designers hate words. They want their pretty unimaginative pictures and fancy boring design elements to get all the attention. The text is just a nuisance to them. They don't like to read. They like to look at colors and illustrations and photos.

Here's the worst example I've ever seen....

http://www.globalsiteplans.com/internet-marketing-services/search-engine-optimization-seo/