Your website needs to be the most compelling
marketing tool in your arsenal.
Speak to the customers on their level,
with their language,
understanding their needs.
Originality arises from customer psychology,
tuned into their problems and wishes.
Convey the message:
your product fulfills a desire,
meets a needs,
satisfies a longing,
exemplifies a lifestyle,
exudes prestige,
solves, helps, improves,
fixes, repairs, prevents,
enhances, wards off, takes care of,
does something
your customer needs to get done.
See things from a different point of view.
Through the eyes of those who buy.
Experience the difference
that difference can make.
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