Friday, July 11, 2014

Web Content and Child Prodigy Painter Frauds

Direct, simple, blunt website content is typically the best way to quickly and clearly communicate your message. Write it from the customer's point of view, from the inside of the interests of your audience, not from an external, we-oriented corporate angle.

Getting right to the point, with no hesitation or long-winded wind-up, that's what web content must do in text, video, imagery, polls, widgets, calls to action, and online contact forms.

Tell the truth, in the strongest, smartest manner possible. Your website needs to make your product the hero that solves your customer's problem. If it comes off as a dreary, same old Product X, a generic me-too, nothing special, self-absorbed -- your competition is going to send it to an early grave.

Authenticity with flair. No deception, no hyperbole, no distance from audience needs and customer frustrations. Integrity with style and excitement.

People gradually develop a sense for what is real and what is fake as they visit more and more websites. They see ugly sites with no credibility, spammy sites cluttered with ad proliferation, poorly written sites, boring sites, sites with typos, impersonal sites, web presences that don't convince.

I just finished watching "My Kid Could Paint That" documentary about painting prodigy (or fraud?) Marla Olmstead. I'm pretty sure it's a scam and the 4 year old did not paint what her father says she painted.

One article discussing this topic has an interesting comment by Joseph Kemp. He mentions how the dad talks too much. He over-explains things, which makes him seem guilty of lying.


I once heard an ex-cop who specialized in interrogating criminal suspects talk about behavior like this. Usually, if a person is not guilty of something, and you ask them if they are, they’ll just say “No.”

Simple as that.

But if a person IS guilty of something, and you ask them if they are, they often lie, saying things like, “Oh, how could you ever think me capable of that? I am so offended. How dare you accuse me of something like this? I’m a fine, upstanding citizen in this community. Everybody knows it. Ask anyone you like. People here have known me for years, and nobody would ever say I could do something like this, because of this and that, and blah, blah, blah blah…” And on and on forever.

Guilty people talk forever. They never just say “No, I didn’t do it.”


Jesus said, "All you need to say is simply 'Yes' or 'No'; anything beyond this comes from the evil one." (Matthew 5:37 - NIV)

I've also noticed how, if you confront a con artist, instead of just dismissing your statement, they go overboard and start falsely accusing you, to take the spotlight off of them. "Well, what about you? You're not so perfect. You've done the same thing...(blah blah blah)."

Pin It

No comments: