Sunday, November 23, 2014

SEO to the rescue: increasing website productivity

A website can look nice, have professional design, say the right things, show the right images -- and still be a dud.

One way to track website productivity is to have a dedicated phone number used only on the website. If the phone's not ringing, something's wrong.

An SEO audit will discover the problems, which are typically easy to fix, but up to date, Google-compliant SEO expertise is rare.

The secrets of SEO revolve around correct HTML tags (title, metadescription, H, img alt attributes), properly formatted content, and new content based on trending topics. The entire foundation is user-centric, not focusing on transient gimmicks, but customer behavior and search query terms.

Ready to test your website's SEO power?

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