As a business, you need to be found by customers.
People who have a need that your products satisfy, they should be able to find you when they do a Google search, using keywords related to their problem.
How does your business appear high in Google search results?
SEO, search engine optimization, which includes improving your website's HTML code meta tags -- and adding better written content that answers questions asked by customers.
Most websites have HTML code that is not compliant with Google Webmaster SEO requirements. This can be easily seen by looking at the source code and comparing it with what Google recommends.
Most websites also use a company-centric approach to content, instead of a customer-centric approach. Talking about your company from your own point of view is a guaranteed way to bore and annoy customers.
Nobody wants to know more about your company.
People want to know more about solutions to their needs and problems. That's their top priority.
Business people wrongly think, "If people knew who we are and what we do, they'd buy from us."
Correct orientation is, "If we understood better what the customers need and how they talk about it, we'd be more successful at promoting our products as the solution."
Your website, your blog, and your Facebook business page should be slanted entirely and aggressively toward customer needs. Typical customer questions should be answered.
Guidance should be given to customers so they can discover which products best solve their problems.
When you show your customers how their problems can be solved, how their lives can be enhanced, how their needs can be met -- THEN they'll want to know more about your company and products.
The words "you" and "your" must dominate your online content. You'll see website traffic and sales increase dramatically when you change your content strategy to be customer-focused.
By adding more customer-centric content to your website, blog, and Facebook business page, you'll be telling Google that your business has answers that customers are seeking.
By addressing customer concerns, interests, and needs, your online presences will position your business as a leader in its field, so that Google will start making your website rise higher and higher in search results show to customers.
Your website should be working just as hard as you do. It's one of your most important sales and marketing tools.
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