Monday, April 6, 2009

Comment Craving Syndrome

Do you know someone with this debilitating disease, CCS?

Content Craving Syndrome is a computer-generated mental illness, thought to be pre-conditioned by apriori offline personality disorders like grandiose introjection dysfunction or approval-addict narcisissmal disengorgement.

They need the support of others, in other words. Doing it and feeling proud of it is not enough. To really like it themselves, they need to hear in their minds the echoes of fans saying specific things that are positive about what they do. Otherwise, their own work, their own creations, existing in themselves, make them miserable, we can only assume.

It's difficult for them to do or to be, without accumulating flattery, encouragement, and agreement. The feedback must be rosey, of course. How could it be otherwise? You stupid ignorant pig. How dare you utter unwanted critique?

Anyway, these weaker beings really do need our attention, praise, and time. They won't get it, but they keep pestering and pleading.

Not just announcing or explaining or promoting it. I mean down and dirty whining, bitching, and shaming you into:

* listening to their music

* looking at their art

* viewing their videos

* attending their live streaming webcast

* subscribing to their podcast

* reading their blog.

Often, they bring other apps into the situation. They'll beg you to Digg it, or StumbleUpon it, or bookmark it in a social bookmark sharing network.

Look at me.

Like me.

Vote for me.

Politics spoiling the fun, again.

#1 Rule of Online Comments =

Post comments on other people's web content
and some will reciprocate (return the favor)
by posting comments on your web content.

To receive more, give more.

But most Online Comment Cravers are too self-centered to do this.

Do what you do for the love of doing at. If it benefits others, even better. But don't put stuff online, in social media communities, or websites, then try to force people to pay attention to it, vote for it, post comments on it, do whatever it is you think they ought to do.

Why "ought" we to do this?

What compels a person to pay attention to something online? What makes a remark well up within them, so feel an irresistable urge to interact with you or your work, to the extreme act of quickly posting a response, either negative or positive?

It's the content, of course. Not the content creators pleadings and bullyings.

Comment Cravers are desperately desiring "feedback", i.e. appreciation, awe, accolades.

They insist that we:

* notice what they're doing

* like what they're doing

* think about what they're doing

* post comments about what they're doing

* keep thinking about what they're doing

* subscribe to, keep commenting on, continue to like what they're doing matter what it is they're doing.

Forget any but transitory token reciprocation.

They're too busy forcing others to like what they're doing, to spend much time messing around with whatever you might be trying to do. Plus, what they're doing is so much better anyway, than what you or anybody else, is doing.

It's nice to get comments.

Negative flames. Undiscerning praise. Unworthy cheering. Silly gushings of misguided appreciation for the crap you slopped out one drunken night at 4 in the morning. Howling hateful demands that you quit because you look like an idiot or lunatic.

All this "feedback" is welcome by any artist or entrepreneur.

Just don't crave it. Don't yearn for it. Don't dream about it. Don't demand it. Don't expect it. Don't feel entitled to it. Don't wonder why others are too stupid to give it.

Instead: keep experimenting, exploring, trying new things.

Pay attention to what your offline friends are saying.

Are they telling you that your stuff is boring, offensive, stupid, or amateur?

Maybe they're right.

Maybe what's "wrong" is not the lazy, stupid non-commenters, but you. Maybe you and your content are the problem.

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