The web, blogosphere, and social media began with Sharing and Caring. These fundamental values will guide the business or individual as they participate in social networks.
Being a normal person, even if you're a CEO or Manager, is vital when interacting on social media. You cannot just hammer away at the online community, pounding sales messages at them, relentless hype or inspirational quotes.
Interact in a genuine, sincere, and human manner. Care about the social community members and share your expertise. By sharing your insights and tips, you'll establish your Brand and yourself as authoritative, effective, helpful.
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