Technology Articles on The Peorian

I am honored to announce that I've been invited, by fellow Peoria Historical Society trustee Kevin Kizer, to be a contributing author for The Peorian online magazine.

A section for Technology has been created for my articles that will deal with social media, web content development, and SEO (search engine optimization -- driving qualified customer traffic to websites). Other Peorian authors are also invited to fill up this Tech category with their own articles.

Here are the articles I have written for The Peorian so far:

Creating Web Content Related to Breaking News

Use Social Media for Urgent Announcements About Flooding

Like Farming: Gaming Facebook for Fans

Facebook's Secret Benefit: Psychic Relief for Criminals

How to Identify and Defeat an Internet Troll

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I Ate the Bones - a "feel bad" ad campaign

I really like this KFC ad campaign "I Ate the Bones" promoting their boneless chicken. Funny and memorable way to get their point across.

Sort of a "feel bad" strategy. I really can't stand most of those dumbed down "feel good" commercials, with no good reasons to choose a brand, just balloons and music and jumping around ecstatically.

If all a product does is make you feel good emotionally, or it enhances your lifestyle which makes you feel good, I can see using a "feel good" ad campaign.

But when you offer no solid logic as to why your brand is better, using a "feel good" ad campaign is a cop-out. You can't tell us why your brand is better than the competition? Why don't you try asking satisfied customers?

I'm going to spend a huge amount of money on your product, and all you can communicate to me is the "good feeling" I'll have as an owner? I'll feel good, based on what?

Do your homework. Talk to your customers. Find out what differentiates your brand from your competitors. If you're offering something new, but your competitors also offer the same thing, use some imagination to dramatize your new product.

This "I Ate the Bones" campaign is a great example of creativity that focuses squarely on the product, in a light-hearted, humorous manner.

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How to Identify and Defeat an Internet Troll

My first article for The Peoria online magazine: "How to Identify and Defeat an Internet Troll."

Have you ever met an internet troll? A troll is a special class of sociopath.

These nasty individuals are the sadistic ne'er-do-wells of the digital realm, the misanthropic misfits of information age.

Unlike a normal person, when a troll enters an online discussion, he is not seeking truth or clarification. He usually doesn't even know how to debate in an intelligent manner. All he wants to do is inflict pain, ridicule, and humiliation on a targeted person.

Encountering an internet troll can be a disturbing, even frightening, experience for someone who has not had to deal with one. It can be an unexpected event, a strange twist that takes the discussion to a whole other level. You are taken off guard and find yourself struggling to defend yourself, instead of exploring a topic.

READ MORE: 

http://www.peorian.com/technology/technology-news/trolls-cyberbullies/1079-how-to-identify-and-defeat-an-internet-troll

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