The "We-oriented" website is probably the most horrible type of corporate website.
Company-centric websites are full of news, events, and fluff, but fail to explain how any of it benefits the customer. Often there is no guidance on selecting the best product for a specific customer situation.
You've seen websites that were so busy strutting around, bragging about their company that you couldn't figure out which of their products was best suited to your situation.
You've see websites that were cold, aloof, dismal, with no photos of people smiling as they used a product to solve a problem, enhance a lifestyle, or satisfy a need.
Here's why you should not focus on your company or even your products, but on customer needs.
Make your website more prductive in achieving business goals. Communicate how your products solve customer problems -- and how your company is differentiated from competitors.
SHOW NOTE: A web designer calls in to my show and adds some great remarks about incorporating a blog into the website, using Facebook, obtaining web content, and related issues.