Almost nobody will ever visit your website if all it does is list products with brief descriptions. Your website has to be answering questions customers are asking about issues related to your business.
You must speak directly to the problems and needs of customers, using their language (not corporate fluff and generic ad copy) -- and THEN explain how your products provide the best solution.
The business with the best content on their website will totally dominate the market, while the "just tell them what we sell" websites will cause businesses to go bankrupt.
Welcome to the new world of Google Hummingbird semantic search.
The rules of SEO and web traffic are all different now. Will your business survive?