I enjoy managing Facebook Business Pages for my clients. I won't share all my secrets, for I have developed some effective strategies and methodologies that are unique.
But here are 20 basic, effective ideas on marketing a business on Facebook.
(1) Set up a Facebook Business Page and be sure to provide all the information required (About, Hours of Operation, Street Address, Contact Info, etc.).
(2) Use a cover photo (that goes across the top of the page) that shows your building or your product solving a problem for a customer, or something that's relevant and dramatic.
(3) Consider putting your business name, slogan, and phone number and street address (or email address) on the cover photo. This makes your cover photo an ad that everybody sees.
(4) Make sure your cover photo looks good in a variety of devices, especially mobile. You can find mobile device simulators online that will provide renderings of any webpage on many different devices and screen sizes.
(5) Use a profile photo of the CEO, owner, or manager to personalize the business and make it more human, less remote from customers.
(6) Use the Call To Action button in way that's appropriate to your business (make a reservation, book a room, etc.).
(7) On your About page, be sure to differentiate your business from competitors. Give a brief explanation of what your business is and what makes it special, plus what products or services you provide to what kind of customers.
(8) Post photos of CEO, owner, store manager, especially when they're interacting with customers or engaged in community service projects.
(9) Post photos of products, from various angles, by themselves and also products solving problems or meeting needs of customers.
(10) Post photos of your building, so people can have a mental image of it when they drive to your physical location. This will help them find you.
(11) If you have a physical location, tell customers about landmarks that are nearby, or the intersection, or what neighborhood your business is located in. Don't just tell them the address, which may not mean much if a customer isn't familiar with that street.
(12) Post videos of product in action, customers (with their permission) enjoying a product, tours of your facility, company events, employees happy at work, etc.
Hubspot says: "The 2017 State of Inbound report cited video as the “main disruptor,” with 24% of marketers naming it as a top priority.
“Watch video” is one of the CTAs that Facebook allows brands to add to their Pages for a reason -- because it’s becoming one of the most popular ways to consume content."
(13) Post links to news articles relevant to your business, to your industry, and to the needs and problems your customers have.
This is something almost no business does, so it's an easy way to stand out from the competition and give customers content that's interesting and helpful.
(14) Post answers to questions that customers typically ask.
(15) Post definitions of technical terms and other things that will educate your customers.
(16) DO NOT post relentless self-promotions. This makes you seem like a pushy, hard sell salesman that everybody hates. Post a nice variety of content that is not necessarily self-serving, but that gives customers good information.
(17) Post text and video tutorials about how to use your products.
(18) Post explanations of what each product's purpose is and how it achieves it, with product comparisons to help customers decide which model is best for their needs.
(19) ENGAGE with all comments. NEVER ignore remarks they make. DO NOT delete embarrassing questions, angry complaints, or tough criticisms.
Negative comments are your golden opportunity to shine, to take the high road and show how kind, understanding, and professional you are.
(20) Figure out the best timing and frequency of posting.
Generally, it's good to post from about 8 AM to 11 PM, with a focus on lunch time (when people can take a break from work and check out Facebook notifications) and a little past dinner time (around 6 PM).
My general rule of thumb is I post on behalf of my clients about every 2 to 4 hours, every single day, except Sunday.
You may think that's a lot, but if you have really good, interesting things to post, people will appreciate it and gain benefit from your postings.
Post too often -- and people may feel you're desperate or even spamming them. You'll look obnoxious and troublesome.
Post infrequently -- and people may think you have no enthusiasm for your business or no expertise in marketing. You'll look very unprofessional and boring.
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Follow these simple guidelines and you'll be WAY ahead of your competition, I guarantee it.
Sound overwhelming? Too busy to deal with it?
I manage Facebook business page marketing for a very reasonable rate, with professional social media marketing expertise that is unmatched in the Peoria area.
Contact me today.
steven.streight@gmail.com
