Wednesday, November 29, 2017

How Google Disfavors Bad Websites

Many business people don't understand how Google keeps targeting certain aspects of websites that are mediocre or anti-user.

It's good for you to know what Google is persecuting.

You can't attract more customers to your website, and generate more sales, if Google thinks your website sucks.

When Google wages war against deceptive claims, aggressive ads, sparse content, keyword spamming, and black hat tricks, your website better not have these issues.

Such Google algorithm updates as Panda content assessment, Mobilegeddon, Intrusive Interstitial penalty, Penguin 4.0 bad link devaluation, RankBrain artificial intelligence, or AdWords Shakeup -- each of these changes in Google search can have a big impact on how your website ranks in search results pages.

Google has an algorithm running all the time called Above The Fold (ATF).

The ATF algorithm can impact rankings when ads or other elements push your main content down the page.

Google’s John Mueller has explained that ATF doesn’t need a refresh. It is working all the time. So as Google crawls your site and identifies ads (or other elements) pushing down your main content, your site can be negatively impacted.

Google will disfavor any website that has obstructions to customers in their pursuit of information.

This is because Google wants its search results to please and help customers. Google wants to identify the best websites for answering customer questions.

If your website has poor usability, badly written text, non-optimized images, mediocre design, confusing architecture, slim content, incomplete explanations, technical terms not defined, annoying ads popping up, vague category heads and subheads, or other problems, Google will not consider your website to be a good place for customers to visit.

SEO involves major enhancements to your website content, so that both Google and your customers will be happy. What's good for Google is good for your customers -- and good for your website to implement.

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