Sunday, April 15, 2012

Blog Security: Use Your Blog to Achieve Success

Job security is an oxymoron. Feeling secure in a job is old fashioned. "Get a good job and hang onto it" is no longer the way to succeed. Companies are disappearing. Businesses are closing. Stores are shutting down. The storm is starting to hit Peoria.

Your only security is in your expertise, education, and experience. What are you good at? What problems can you solve? What do you have a lot of knowledge about? What value can you provide? What talent do you have to an amazing degree of perfection?

Use your blog to showcase your skills and accomplishments. Prove you can do a job by displaying your talents online. Share your expertise in your blog posts. Make your blog act as super resume, mega portfolio -- a grandiose exhibit that demonstrates what you know and what you can do.

Looking for a job is old school. Proving you can do the job is the new way.

Your blog will be your weapon against obscurity and poverty. Your frequently updated blog is where you show the world what makes you special -- how you accomplish goals and achieve results.

But a poorly designed blog sends out a bad message. There are many ways to mess up. If your blog is not effective, you've shot yourself in the foot.

If you need help with blog design, content, and strategy, contact me.

steven [dot] streight [at] gmail [dot] com

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