Purple Wheelchair uses anti-marketing

Tuesday, September 30, 2008

Purple Wheelchair uses anti-marketing

Purple Wheelchair, a psychedelic rock ensemble that I discovered on MySpace Music, evades their fans. This punk-like strategy is a peculiar trend with deeply underground music: they make it difficult to obtain their product, which revels in its limited edition and obscurity.

This setting of obstacles in the way of fans is a counter-intuitive approach that makes perfect sense on the subconscious level: "playing hard to get". Putting a "Do NOT Open" sign on a door. Taunting people by making something forbidden, mysterious, hard to obtain. We cherish and brag about prizes we possess that were not easily won.

From the Purple Wheelchair "About/Bio" on MySpace Music

The name Purple Wheelchair was taken from one of the best herb ever produced on the west coast called Purple Wheelchair. Aptly named for it's purple color and the fact that those who would partake in it would sometimes become crippled with ecstasy. Dept. started recording with the help of a few friends, under the name Purple Wheelchair around 2001. Since then Purple Wheelchair has recorded a Demo disc called

" DEMO ONE "and also a disc called

" ALL NIGHT RIVER BOTTOM PARTY DONE GOT ALL WASHED OUT " - Both have never been released on disc, but may be with in the next year or so. This year, spring of 2008, Purple Wheelchair will release it's first Disc called

" FIGHT THE RAINBOW " - A limited edition of 100 - Hand made covers and hand printed artwork by Lettre Sauvage. With 10 original songs, this is one disc that you will want to add to your collection.

Since it's creation, PURPLE WHEELCHAIR HAS BECOME THE COOLEST THING IN THE RETATRDED HOSPITAL SINCE THE WHITE CHOCOLATE CRUTCHES PERFORMED THEIR HIT " ABDUCT MY AB SECTION ALIEN CREEP " 4 OUT OF 5 DOCTORS CAN'T BE WRONG...OR CAN THEY ?

Members:

NUMBER 3 - Drums / Guitar

DEPT. - Machines / Vocals / Guitarded / Bass

CLAMMY FOSTER - Machines / Bass

CHARLES MANSION - Vocal

TOOTSIE POPS - Sax

DONNY PLEASURE - Guitar

UMPTEEN SPOOKS - Guitar

Sounds like:

IRIDESCENT FLOWER PETALS FLYING OFF OF WALLPAPER AND SLOWLY SPLASHING IN TO YOUR FACE EYEBALLS DRIPPING OFF THE LEAVES AND BOUNCING INTO THE TRANSVERSE SHADOWS RAINBOW SPHERE PERIOD !