Wednesday, October 14, 2009

Ergo Phizmiz, Dadaphone, music marketing genius

My dear friend Ergo Phizmiz, a not so delicate chap, brings you this Important Announcement, re-blogged from his recent MySpace Music blog post.

He is my marketing ideas...on stereo steroids. He pumps out more free CDs, and posts the mp3s online, than even I do! He is Off. The. Hook.

Get his new cover song LP "DADAphone" on Free Music Archives now! Before the government shuts down the Internets (there are more than one!).

Continuing in the long line of acclaimed albums of covers and reinventions of pop music by Ergo Phizmiz comes "Dadaphone", in the new incarnation of the Rock'N'Roll Machine.

In 2003 Ergo very cruelly upset the Aphex Twin fan community with his reinventions of the music of Richard D. James for acoustic and toy instruments, incidentally a record that the James in question was rather fond of.

2004 saw the release of Ergo's cover of the entirety of the Velvet Underground's "White Light / White Heat" album, into a semi-mechanical behemoth of toys, tinny synths and banjoes, to both whistles and boos across the world.

By 2005 and the album "Arff and Beef" he had turned his attention to R & B classics of the present day, wherein Beyonce, Timberlake, Missy, et al, were given the Phizmiz treatment.

After a hiatus from cover versions Ergo returned with his band The Midnight Florists in tow for the whacked-out opus "Now That's What We Pump at the Party", in which dancefloor fillers of the 90s and noughties were transformed into multilayered slabs of lo-fi rhythmic goodness gracious me.

And now ...... the Ergo Phizmiz Rock'N'Roll Machine brings you "Dadaphone"...

...a huge and savage record of booms and bangs, in which Ergo deals with the widest range of covers yet, from the intense merging of three or four different cover versions in album opener "The Bomb", to the slow and very loud rock'n'roll waltz version of the Pet Shop Boys "It's a Sin", to the intensive ludicrous funkpunk workout of "Slap My Bass Up" (a simultaneous cover of two different songs by The Prodigy, with some of the Bucketheads and Europe's "Final Countdown" thrown in).

The record is created in collaboration with Ergo's compadre The Travelling Mongoose, who grounds the record into a solid earthy lump of pop yum.

This is the most diverse and considered of all the Ergo Phizmiz covers projects so far, as much a party record as an aesthetic statement. We're quite sure that, as is par for the course with this kind of project now, some people will certainly find something to be wildly offended about and feel inclined to post aggressive messages on the internet about just what a terrible record it is and how talentless and mindless Ergo is.

However for those of you with smiles in your hearts, switch on, turn it up, put on your disco lights, and take a trip through the past 30 years or so of pop music with Ergo Phizmiz as your host.

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