Business Transformative Marketing can solve the Washington Redskins sports team image problem.
By letting the customers influence the company to its very core, BTM empowers the company and customer base to become one living, moving, growing entity. Customer loyalty and satisfaction become a fortress from which to pound the competition.
How can Business Transformative Marketing help in the Redskins sports team situation?
The Washington Redskins sports team has to suddenly, and wholeheartedly, become something it's not. Reversed. Opposite. Totally different. The organization has to move powerfully and quickly into a zone that it was not prepared for, but necessity has forced upon them: Champions of Diversity.
READ MORE of my article at The Peorian.