Thursday, October 16, 2008

bailout emails from Denny's

Hi Steven,

Hope all is well.

Wanted to follow up on the email I sent you yesterday about Denny's $4 Weekday Express Slam and Bailout spot...

If you have a minute, please let me know if you're interested in including Denny's in any future blogs.

... Any feedback is appreciated.

Thank you for your time.



From: Maria Salazar
Sent: Wednesday, October 15, 2008 2:30 PM
To: 'vaspers [at] inbox [dot] com'
Subject: Who's Bailing You out? Denny's Release

Hi Steven Edward,

Know that you like heads up on new news...

Thought you might be interested in Denny's new breakfast product at a great price point in light of the tough economy -

$4 Weekday Express Slam...

a twist on the Grand Slam...for four dollars and FAST... Americans LOVE breakfast and breakfast food especially tastes good, fills bellies and can be eaten all day.....

Denny's know their customers' needs a break and is helping a bit to bail them out....every penny counts.

Below is a Denny's release that went on the wire this morning and a spot that is running to support the product....Who's Gonna Bail You Out?

Please let me know if you'd like to chat with Denny's CEO Nelson Marchioli or their CMO Mark Chmiel.



October 15, 2008 08:00 AM Eastern Daylight Time

Who's Bailing You out?

Denny's Gives Consumers a Break
with the Weekday Express Slam

More for $4: Denny's Slams Back with a Fast Breakfast Meal at a Great Deal

SPARTANBURG, S.C.--(BUSINESS WIRE)--Feeling the pinch from the tightening economy?

Denny's understands.

Slamming back at the tough marketplace, Denny's is offering the Weekday Express Slam at just $4, a wallet-friendly price point for today's strapped consumers. The $4 Weekday Express Slam is a new twist on a favorite breakfast classic, the Grand Slam(r), served at express speed and hot off the grill.

"We know our customers are strapped for time and money yet they love our real classic breakfasts," says Mark Chmiel, Executive Vice President and Chief Marketing and Innovation Officer, Denny's. "We addressed their two key issues and have launched the $4 Weekday Express Slam which gives consumers 'more for $4'.....a real breakfast, in ten minutes for a great price. Denny's is committed to helping our loyal customers save a few more dollars one meal at a time. "

Known for breakfast at great prices all day, every day, Denny's is offering this affordable and convenient meal at a lowered price to help those on Main Street who are counting their pennies in our challenging economic times. With two large, fluffy, buttermilk pancakes, two eggs cooked to order and the choice of two bacon slices or two sausage links, the $4 Weekday Express Slam is a satisfying real breakfast.

Coupled with service in 10 minutes or less, the $4 Express Slam is the perfect meal before a long day at work, before a busy school day or at the end of an overnight shift. For consumers on the run, Denny's proprietary B-FST 2GO Dome packaging ensures breakfast travels well, keeping the pancakes fluffy and the bacon crisp.

Denny's also offers families relief with its Kids Eat Free program for children ten and younger, with the purchase of one adult meal. The program is offered every Tuesday and Saturday from 4 p.m. to 10 p.m. at participating Denny's.

The Weekday Express Slam is available in participating Denny's restaurants for $4 from Monday-Friday from 5 a.m. to 4 p.m. The $4 Weekday Express Slam program is being supported through national network and cable television advertising, in store merchandising and on Denny's website.

Visit for a list of locations.

About Denny's

Denny's is America's largest full-service family restaurant chain, with more than 1,500 locations.

For more than 50 years, Denny's has been serving up real breakfast 24/7. Home of the famous Grand Slam(r) breakfasts, Denny's provides a variety of flavorful food and beverage choices.

For more information on Denny's, please visit



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