Monday, December 10, 2012

Customer Centric Product Names

Products whose names are what the customer says when they need the product. This is customer-centric in a unique manner. Your marketing should also be based entirely on customer needs, and not on your theoretical vision. 

This "Help. I Have a Headache" product has gone from "Describe your product and its benefits in words your customers use" to "Name your product with words your customers use."

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