Thursday, December 26, 2013

Email Marketing and Subtle Business Bullying

I got a ridiculous email from a company today.

I had expressed interest in their services, but never said anything about a meeting with a representative. Now I get this aggressive email, using the "pretend the potential customer has agreed to a meeting and try to force it to happen" approach.

It's in the deceptive realm of "fake it till you make it" -- where you act like something has been agreed upon, hoping the customer will be spacey and think it's true -- and will go along with the scheme.

Many times, a sales rep will try extra hard to make something happen by the end of December, to make the year's sales statistics sheet look better. A form letter email will be sent out to all prospects, regardless of what has been discussed previously. A shotgun approach, instead of a truly personalized strategy.

A real turn off. It's a subtle form of business bullying. The subject line of the email was "The end is near."


Hi Steven,

Happy Holidays! Hope you are going to have an amazing 2014!

I will be on vacation all of Christmas week. Would you like to meet at the end of this year before we close everything out, or should we look to January?

Please advise.
Thank you!

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