I got a ridiculous email from a company today.
I had expressed interest in their services, but never said anything about a meeting with a representative. Now I get this aggressive email, using the "pretend the potential customer has agreed to a meeting and try to force it to happen" approach.
It's in the deceptive realm of "fake it till you make it" -- where you act like something has been agreed upon, hoping the customer will be spacey and think it's true -- and will go along with the scheme.
Many times, a sales rep will try extra hard to make something happen by the end of December, to make the year's sales statistics sheet look better. A form letter email will be sent out to all prospects, regardless of what has been discussed previously. A shotgun approach, instead of a truly personalized strategy.
A real turn off. It's a subtle form of business bullying. The subject line of the email was "The end is near."
Happy Holidays! Hope you are going to have an amazing 2014!
I will be on vacation all of Christmas week. Would you like to meet at the end of this year before we close everything out, or should we look to January?